Choice Holdings Ltd.
Room 5013, Hopewell Centre,
183 Queen's Road East
Personal Data Privacy Officer
or by email at
20 English Version
Choice Holdings Ltd. ("Choice Holdings ") recognizes and understands that customers and website visitors are concerned about the privacy of information. Choice Holdings pledges to comply with the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong Special Administrative Region.
2 Collection of Information
You may be invited to provide to Choice Holdings your personal data on Choice Holdings's website(s) or through other media on a voluntary basis for different purposes at different times. If you are under the age of 18, you should obtain consent from your parent or guardian before you provide Choice Holdings with your personal data.
3 Log Files
When you visit Choice Holdings's website(s), the servers of Choice Holdings will only collect data relating to your visits (including but not limited to your IP address, domain name, browser type and access time) but will not collect your personal data.
Cookies are alphanumeric identifiers that we transfer to your computers, mobile phones or other devices through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate Choice Holdings's website(s) or mobile application(s), while others are used to enable a faster log-in process, or to allow us to store and track information about your interests and preferences at Choice Holdings's website(s) or mobile application(s).
We may also engage third parties to track and analyse non-personally identifiable data from the website(s) or mobile application(s). We use the data collected by such third parties to help us administer and improve the quality of Choice Holdings's website(s) or mobile application(s) and to analyse usage of the same. Such third parties may combine the information that we provide about you with other information that they have collected. You can edit your browser settings to disable cookies but to do so you may not be able to utilize certain functionality of the website(s) of Choice Holdings.
We may also collect information regarding your IP address, browser type, domain name and access time. This information is used for Choice Holdings's research purposes. This is unrelated to and separate from your personal data. In rare instances, IP addresses may be used to assist in deterring and/or preventing abusive or criminal activity on the website.
If you interact with Choice Holdings on social media platforms (for example if you "Like" Choice Holdings’s Facebook page), Choice Holdings can interact with you and send you messages via these platforms. Choice Holdings will interact with you in accordance with the social media platform's rules but we are not responsible for how the platform operators collect and handle your personal data. We are not responsible for what third parties post on our social media accounts.
5 Kinds of Information Collected
For the different purposes in the course of conducting Choice Holdings’s business, you may be required to provide to Choice Holdings your personal data, which may include your name, gender, date of birth, e-mail address, mailing address, contact number, membership number, age, marital status, family status, educational level, occupation, username and password, etc. Details of personal data and information to be collected will be set out in the relevant Personal Information Collection Statement ("PICS") provided to you upon collection of such data and information.
6 Main Purposes and Uses of Information Collected
Choice Holdings will use your personal data for specific purposes identified in the PICS provided to you when your personal data is collected.
In addition, Choice Holdings may use your personal data for the following purpose:
(a) identifying and verifying your identity;
(b) communicating with you in respect of your use of Choice Holdings’s services, products, mobile application(s) and/or website(s) (as the case maybe);
(c) daily operation and administration including but not limited to account creation and maintenance;
(d) monitoring and analysing usage of its services, products, mobile application(s) and/or website(s) (as the case maybe) to help the further development and improvement of its services, products, mobile application(s) and/or website(s);
(e) research and development in relation to customer behavior;
(f) information management and database administration;
(g) detection, investigation and/or prevention of activities that may violate our policies or maybe illegal;
(h) collection or recovery of any debt owed by you to Choice Holdings.
7 Accuracy of Information
You may be requested to provide to Choice Holdings certain personal data (particularly relating to your contact information) for specific services. If you fail to provide or update accurate information as requested for each specific service, the provision of such services by Choice Holdings may be affected.
8 Retention of Information
Choice Holdings will retain your personal data for a period no longer than necessary for the fulfillment of the purposes for which they are or are to be used. If you are a subscriber of Choice Holdings services, your personal data will be retained for a reasonable period after termination of your subscription for verification and audit purposes. The above is subject to any legal, statutory, regulatory or accounting requirements.
9 Third Party Merchants
Choice Holdings may have on-line stores or some services and/or products which are hosted in the website(s) of Choice Holdings but are operated by third party merchants. If you provide your personal data to the third party merchants in order to use, order or receive any services and/or products from the third party merchants, please note that your personal data is beyond the control of Choice Holdings and thus is outside the scope of protection afforded by Choice Holdings.
10 Third Party Websites
11 Service Providers
12 Security of Information
The physical records of your personal data will be stored in secured places with restricted access. The electronic records of your personal data will be stored in the servers of Choice Holdings located in secured places and protected by adequate IT security measures (e.g. encryption for transmission of sensitive data through the internet in appropriate cases). Only authorized personnel of Choice Holdings (who have been trained to handle your personal data properly and bound by a duty of confidentiality) will have access to these records and servers on a "need-to-know" and "need-to-use" basis.
No data transmission over the internet or any other public network can be guaranteed to be completely secure, and privacy cannot be assured in your communications to us. You are encouraged to protect against unauthorized access to your password. You are advised to sign out from your account when finished particularly when using a shared computer.
Choice Holdings may disclose your personal data as required by law, by any government departments, regulatory authorities, enforcement agencies and courts of competent jurisdiction. Choice Holdings excludes all liability for disclosure of your personal data in this manner.
14 Use in Legal Proceedings etc.
If it becomes necessary for Choice Holdings to take action against you for recovering from you the debt you owe to Choice Holdings, you agree that your personal data can be used by Choice Holdings in identifying and taking legal action against you.
15 Access and Correction of Information and Withdrawal of Consent
You have the right to request in writing to the Personal Data Privacy Officer of Choice Holdings :
a. for access to your personal data held by Choice Holdings (if any);
b. require Choice Holdings to correct your personal data that is inaccurate (if any); and
c. withdraw your consent to the use of your personal data (such withdrawal may, however, affect our services to you).
All such requests will be handled promptly in accordance with the requirements of the Personal Data (Privacy) Ordinance. Choice Holdings may charge a reasonable fee for processing your data access request.
16 Direct Marketing
We cannot use your personal data for direct marketing purposes without your consent. Subject to your consent, we may use your personal data for direct marketing in accordance with the PICS provided to you upon collection of your personal data. You may withdraw your consent any time in by writing to the Personal Data Privacy Officer of Choice Holdings at Room 5013, Hopewell Centre, 183 Queen's Road East, Wan Chai, Hong Kong or by email at
18 Change of Control
If you have any questions or wish to access or correct your personal data or withdraw your consent to the use of your personal data held by Choice Holdings, please contact the Personal Data Privacy Officer of Choice Holdings at: